An immersive, 1x day experience at the Hall de Lumieres in New York City celebrating all things Elle Woods. We hosted the 25th anniversary Legally Blonde Cast Reunion & as well as celebrating the launch of Elle to a sold out audience (1300+). Moderated by Bowen Yang & Matt Rogers with surprise performances by Vanessa Carlton & Hoku.

Created directed visual look & feel included (but not limited to): Projection Mapping on 2x full floors, event branding & signage & installations, all key visuals, creator & VIP invites, Out of Home boards, website copy & design, lighting, music, in-world photo opportunities, (65+) holding screens, clip selection & full day content development, furniture, beverage menu design, 5x distinct & unique partner activations with visuals & concepts & featuring 7x brands in total.